P1: Explain the structure of identified audio-visual promos for different purposes
Music Promo: Dire Straits - Walk Of Life
The purpose of this music video is primarily to entertain. The audience for this music video are now mainly men in their 40's as that was the audience for the music when it came out and now that time has passed the audience has aged. The audience is also in the ABC1 Demographic as it is generally an older and more educated audience who listens to this kind of music.
The music video is a sequence of shots from an actual concert of the band performing intertwined with videos of sports games. The two are cut together to the beat of the music and it creates an effective music video which supports the narrative. The mise-en-scene consists of an actual concert set which makes the audience feel as though they are at the concert themselves. As for the editing, the video is cut together with the music so after a certain number of beats in the song the video will cut to another shot which makes it more effective as the video flows together with the music.
The message behind the music video is to reinforce the meaning behind the song. The song, titled "Walk Of Life" takes its root in the saying "Walk Of Shame". The video shows various sports scenes where the sports people trip or otherwise fail and walk away. This effectively links back to the song title and meaning. The sound in this video is the music which the video accompanies. The meaning that the sound creates goes back to the music video where we see people taking a walk of shame or as named for the song, "the walk of life".
The music video is a sequence of shots from an actual concert of the band performing intertwined with videos of sports games. The two are cut together to the beat of the music and it creates an effective music video which supports the narrative. The mise-en-scene consists of an actual concert set which makes the audience feel as though they are at the concert themselves. As for the editing, the video is cut together with the music so after a certain number of beats in the song the video will cut to another shot which makes it more effective as the video flows together with the music.
The message behind the music video is to reinforce the meaning behind the song. The song, titled "Walk Of Life" takes its root in the saying "Walk Of Shame". The video shows various sports scenes where the sports people trip or otherwise fail and walk away. This effectively links back to the song title and meaning. The sound in this video is the music which the video accompanies. The meaning that the sound creates goes back to the music video where we see people taking a walk of shame or as named for the song, "the walk of life".
TV Advertisements: Fyre Festival
This advertisement is structured in a non-sensical order as it's made up of various shots which only present the product but hold no narrative content. The purpose of this TV Advertisement is fundamentally to persuade the audience to buy their product and in this case it is tickets to a music festival. The audience for this TV Advertisement are young adults aged 20-25 with a large disposable income and in the ABC1 demographic because the product advertised is expensive and targeted at wealthier individuals.
The producers used mise-en-scene in order to attract young people to purchase the product. For example they used various yachts and speed boats in order to make the festival seem very exclusive and luxurious which is something that most 20-25 year olds aspire towards. They also used very bright and natural lighting to make the location of the festival seem very exotic and almost heavenly. The editing of the video incorporated fast cuts between different shots of yachts and supermodels. This is effective in advertising this festival as it gives it a fast and exciting feel which would entice thrill seeking audiences to purchase the product.
The video also shows supermodels which are at the advertised location. This creates meaning to the viewer as it makes the audience think that those are the kinds of people that they'll be around if they go to the festival. This would be effective for both male and female viewers as it would appeal to the male audience through the male gaze as the women featured are attractive to the men and it would also appeal to the female viewers as many of them aspire to the models and follow them on social media which is also where the advertisement would have been shown.
The producers used mise-en-scene in order to attract young people to purchase the product. For example they used various yachts and speed boats in order to make the festival seem very exclusive and luxurious which is something that most 20-25 year olds aspire towards. They also used very bright and natural lighting to make the location of the festival seem very exotic and almost heavenly. The editing of the video incorporated fast cuts between different shots of yachts and supermodels. This is effective in advertising this festival as it gives it a fast and exciting feel which would entice thrill seeking audiences to purchase the product.
The video also shows supermodels which are at the advertised location. This creates meaning to the viewer as it makes the audience think that those are the kinds of people that they'll be around if they go to the festival. This would be effective for both male and female viewers as it would appeal to the male audience through the male gaze as the women featured are attractive to the men and it would also appeal to the female viewers as many of them aspire to the models and follow them on social media which is also where the advertisement would have been shown.
Social-Realism Film Trailer: Fish Tank
This film trailer is structured chronologically where the first scenes we see correspond to the beginning of the film and the last shots appear to correspond to the end of the film. Because of the chronological structure the audience is able to put the general storyline of the film together so they are better set to decide whether the film is for them or not. The main purpose of this film trailer to persuade the audience to see the film. The secondary purpose of this film is to inform the audience about the type of film it is and of its plot. The audience for this film trailer are people from the UK as that's where the film is set. It also targets mainly 30-40 year olds as it is a social-realism film and that is generally the target audience for that genre.
The producers used sound in order to create suspense in the film trailer. For example, towards the end, the sound is gradually heightened until it completely cuts out which pushes the audience to think that something menacing is about to happen. The video also uses dark and gritty lighting in order to portray the feel of the film to be raw and real which matches the social-realism film genre convention. The mise-en-scene is also used to give the film a gritty and raw feeling as we see rundown flats and blunt weapons. The editing varies throughout the video but towards the end it speeds up when the scenes that are shown are more thrilling. This puts the audience on edge and leaves on a cliff hanger which would persuade the audience to go see the film to see what happens.
This film trailer faces issues surrounding representation or lack of it as throughout the whole video we don't see any black characters portrayed and the people in the trailer who are meant to represent working class white men and women are portrayed in a negative light as they are shown to abuse substances and use physical and verbal violence against one another.
The producers used sound in order to create suspense in the film trailer. For example, towards the end, the sound is gradually heightened until it completely cuts out which pushes the audience to think that something menacing is about to happen. The video also uses dark and gritty lighting in order to portray the feel of the film to be raw and real which matches the social-realism film genre convention. The mise-en-scene is also used to give the film a gritty and raw feeling as we see rundown flats and blunt weapons. The editing varies throughout the video but towards the end it speeds up when the scenes that are shown are more thrilling. This puts the audience on edge and leaves on a cliff hanger which would persuade the audience to go see the film to see what happens.
This film trailer faces issues surrounding representation or lack of it as throughout the whole video we don't see any black characters portrayed and the people in the trailer who are meant to represent working class white men and women are portrayed in a negative light as they are shown to abuse substances and use physical and verbal violence against one another.
M1: Analyse the different approaches used in the identified purpose
Music Promo: Dire Straits - Walk Of Life
This music video uses a wide range of music video conventions to it's advantage. One of the main conventions we see in this video is that the camera shots are usually close up and mid shots. This allows the audience to focus on the artist as the subject of the video. It also allows us to focus on the emotions of whoever we see which helps to either build on the message of the song or subvert it. The video also uses camera movement to track the artist on stage which also helps direct our attention to the artist. As well as tracking shots we also see a lot of pans and handheld shots which make the video feel more real and dynamic. These techniques all aid in helping the audience become immersed in the music video.
As for mise-en-scene, this music video opens up with two scenes which are intercut with one another. Both show people getting ready but one shows the band and the other shows sport players. Both are putting on things like sweatbands and have props like guitars or baseball bats. This combination of mise-en-scene subverts the idea that music is separate to sport and make the audience feel like they are watching a sports game or music concert all at once. Another interesting mise-en-scene aspect in the music video is that the performers are shown on stage to be dancing. This connotes to the audience that the message of the song has a positive energy rather than a somber message.
This music video uses a wide range of music video conventions to it's advantage. One of the main conventions we see in this video is that the camera shots are usually close up and mid shots. This allows the audience to focus on the artist as the subject of the video. It also allows us to focus on the emotions of whoever we see which helps to either build on the message of the song or subvert it. The video also uses camera movement to track the artist on stage which also helps direct our attention to the artist. As well as tracking shots we also see a lot of pans and handheld shots which make the video feel more real and dynamic. These techniques all aid in helping the audience become immersed in the music video.
As for mise-en-scene, this music video opens up with two scenes which are intercut with one another. Both show people getting ready but one shows the band and the other shows sport players. Both are putting on things like sweatbands and have props like guitars or baseball bats. This combination of mise-en-scene subverts the idea that music is separate to sport and make the audience feel like they are watching a sports game or music concert all at once. Another interesting mise-en-scene aspect in the music video is that the performers are shown on stage to be dancing. This connotes to the audience that the message of the song has a positive energy rather than a somber message.